Why we exist

Built out of frustration.

We started Persuasian because we were tired of watching great businesses get average marketing.

Tired of watching founders pay six figures for slide decks. Tired of agencies that talked about brand and ignored revenue. Tired of consultants who talked about revenue and ignored brand.

So we built the firm we wished existed. Ten specialists, hand-picked. Each the best at one thing. Together — the most dangerous marketing team a founder can hire.

We don't take every client. We can't. We take the ones we know we can win for. If that's you, we should talk.

The specialists.

— 01
Marcus Vale
Founder · Chief Strategist
Reads markets like grandmasters read boards.

Two-time founder, one exit, ten years inside the rooms where category leaders get made. Marcus sees three moves ahead — the positioning play your competitor will copy, the wedge nobody's spotted, the lever that quietly compounds.

If your strategy could fit on a napkin and still be sharp, he wrote it.

— 02
Sienna Kohl
Creative Director
Turns category clichés into category-defining icons.

Trained at two of the most-awarded studios on the planet, Sienna designs brands that don't just look premium — they earn the price tag. She treats every identity like it's going on a museum wall and a billboard the same week.

Her work has won at Cannes, sold at retail, and made buyers reach for the wallet before they finished reading the headline.

— 03
Dario Reyes
Copy Chief
Writes the words that move money.

Former direct-response operator. Wrote the email sequences that built three eight-figure DTC brands. Believes copy is a thinking discipline first and a writing discipline second — and proves it on every brief.

If your homepage isn't converting, Dario already knows why.

— 04
Priya Anand
Director of Social
Engineers virality on demand.

Grew her own channels to 1.2M followers in eighteen months — then did it again, four times, for clients. Priya treats every platform like its own dialect and refuses to translate. Native voice, native format, native results.

She's built audiences in beauty, B2B, fintech, and food. The mediums change. The math doesn't.

— 05
Theo Castellanos
Head of Paid Media
Finds the cheapest dollar on the internet.

Has personally managed $80M+ in paid spend across Meta, Google, TikTok, and YouTube. Theo doesn't chase ROAS — he hunts LTV. Knows when to scale, when to kill, and when the algorithm is bluffing.

His dashboards are minimalist. His decisions aren't.

— 06
Naomi West
Head of Content
Ships at the speed of culture.

Built and ran content engines for two top-50 podcasts and a publication that reaches 600K weekly. Naomi treats content like a manufacturing line — predictable output, unpredictable surprises, zero waste.

If you've ever wondered how the brands in your feed always seem early, it's because someone like Naomi is behind them.

— 07
Caleb Mun
Sales Architect
Builds funnels that close while you sleep.

Spent a decade designing sales motions for SaaS, services, and high-ticket info businesses. Caleb sees a funnel like a watchmaker sees a watch — every gear visible, every drag identified, every conversion accounted for.

He doesn't optimize. He re-engineers.

— 08
Iris Bellamy
Brand Strategist
Makes buyers prefer you before they know why.

Anthropologist by training, brand strategist by trade. Iris finds the cultural undercurrent your competitors haven't noticed yet — and builds the positioning that owns it.

Her decks don't have stock photos. They have receipts.

— 09
Kwame Osei
Director of Performance
Sees signal where everyone else sees noise.

Statistician, growth nerd, and the team's quiet assassin. Kwame builds the measurement infrastructure that turns guesses into bets and bets into systems. If a number lies to you, he'll know before you do.

Every dashboard he builds gets stolen by the client's CFO within the month.

— 10
Lena Schöner
Head of Consulting
Operator-grade strategy. Fluent in P&L.

Former COO of a nine-figure DTC business. Lena is the partner founders turn to when the question stops being "how do we grow" and becomes "what business are we actually in." She speaks fluent CFO, fluent founder, and fluent unit economics.

Bring her your hardest decision. She'll bring receipts.

Want this team
on your account?

Apply for a free strategy call. We'll tell you in 30 minutes whether we can help — and what we'd do first if we could.

Apply Now