Selected Work · 2024

Proof,
not promises.

Three engagements. Three categories. Three founder-led brands. The throughline: real numbers, real teams, no theater.

— Case 01 DTC Skincare · Brand & Growth · 18-month engagement

From a kitchen counter to an 8-figure exit.

Revenue
+1,940%
Followers
2K → 218K
ROAS
5.8×
Exit Multiple
11×
The Client

Halcyon Beauty — a clean-skincare line founded by a chemist with a kitchen, a kid, and a conviction that the prestige category was overdue for a reckoning.

When we met, she had 2,000 Instagram followers, a beautiful product, and a website that was actively losing her sales.

The Challenge

Beautiful product. Forgettable brand. The category was crowded, the buyer was sophisticated, and "another clean skincare line" wasn't going to cut it.

She didn't need more followers. She needed a position the market couldn't ignore — and a system to monetize the attention once she had it.

The Strategy

We rebuilt the brand from the molecule up:

  • Repositioned around the science, not the lifestyle — the founder's chemistry credentials became the moat.
  • New identity, new visual system, new tone of voice — premium without performative wellness fluff.
  • A content engine built around the founder as the category's most credible voice.
  • A funnel architecture that converted browsers to buyers to subscribers — average customer worth 3.4× more.
  • A paid acquisition program tuned to LTV, not vanity ROAS.
The Execution

18 months. One team. Every channel.

We shipped two campaigns per quarter, produced 200+ pieces of original content, ran $2.4M in paid spend at a blended 5.8× ROAS, and built a wholesale arm from scratch that contributed 28% of revenue by month 14.

By month 18, an acquirer made an offer the founder couldn't refuse.

The Outcome

Acquired by a strategic buyer at an 11× revenue multiple in Q4. The founder retained equity in the parent. We kept the engagement.

Persuasian didn't just grow our brand — they built it. From a side project to an 8-figure business in 18 months. They're not an agency. They're a co-founder you didn't know you needed. Amara LintonFounder & CEO · Halcyon Beauty
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— Case 02 B2B SaaS · Paid + Sales · 6-month sprint

Cut CAC by 64%. Tripled pipeline in a quarter.

CAC
−64%
Pipeline
3.1×
SQL Volume
+247%
ROAS
6.4×
The Client

Quill Software — a Series B B2B SaaS platform serving mid-market operations teams. Strong product. Loyal customer base. Acquisition was the bottleneck.

The Challenge

They were burning $4,200 to acquire a customer worth $11K ARR. Sales reps were drowning in low-intent leads. The board was asking why growth was decelerating into Series C territory.

The previous agency had been buying clicks. Nobody had been buying customers.

The Strategy

We rebuilt the entire acquisition motion:

  • Re-segmented the ICP and killed three lead-source channels that were polluting the funnel.
  • Repositioned the value prop around the buyer's most expensive problem, not the product's most impressive feature.
  • Rewrote every paid creative, landing page, and sales script in 30 days.
  • Stood up an outbound team and an account-based program targeting the top 200 dream accounts.
  • Instrumented the funnel end-to-end — every dollar in, every dollar out, traceable.
The Execution

Six months. Two squads. Daily standups with the VP of Growth.

We ran 31 creative tests, 14 landing-page variants, and a sales-script overhaul that lifted demo-to-close from 11% to 26%.

The Outcome

CAC dropped from $4,200 to $1,510. Pipeline tripled. The board greenlit Series C. The VP of Growth got promoted to CMO.

They turn marketing into math. Every dollar in, traceable. Every dollar out, intentional. Finally. Lila ParkVP Growth · Quill Software
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— Case 03 Local Service · National Launch · 9-month engagement

Took a city brand national in nine months.

Markets
1 → 14
MRR
+412%
Brand Searches
+18×
Press Hits
62
The Client

Method & Co. — a premium home-services brand that had quietly become a cult favorite in one major metro. The founder was sitting on a goldmine and a question: Could this work everywhere?

The Challenge

Local-only brands don't survive contact with national markets. The playbook that worked in one city — word-of-mouth, neighborhood density, founder visibility — doesn't scale.

We needed to build a brand that could parachute into a new market and feel like it had always been there.

The Strategy

We re-architected the business as a brand-led growth engine:

  • Built a national brand identity that gave every market a shared visual and verbal vocabulary.
  • Created a market-launch playbook — paid, content, PR, and community — repeatable in 30 days per city.
  • Stood up a content franchise (newsletter + podcast + short-form) that became the demand layer.
  • Designed a referral and retention program that pushed LTV up 38% inside the first quarter.
  • Ran a national PR push that landed the founder in 12 outlets in 90 days.
The Execution

Nine months. Fourteen launches. One playbook.

We launched a new market every three weeks on average — content live, paid running, PR placed, local partnerships secured — turning what would have taken three years in-house into a single fiscal year.

The Outcome

14 markets live. MRR up 412%. The brand is now exploring international expansion and a Series A raise — both inbound, both unsolicited.

They're operators, not consultants. They don't hand you a deck and disappear. They roll up their sleeves and ship. Yuki TanakaFounder · Method & Co.
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